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The rapid digital disruption of Indian financial services in the last few years has led to the emergence of various innovative solutions.
Siya, a freelancer, dreams of a long holiday in the Maldives. It became a reality via a personal loan. The EMIs fit her steady monthly inflows.
Then life happened. One of her biggest clients suddenly paused payments, cutting her income by nearly 40%. Bills did not wait. The EMI date kept inching closer. With cash flow tight, Siya began to worry. A missed payment could damage her credit score and create long-term stress.
Even the most disciplined borrowers can struggle when finances take an unexpected hit. A job loss. A medical emergency. A sudden drop in income. Any of these can throw carefully planned EMIs off track.
Convenience is the top priority for customers in money management. And what's better than using your computer or smartphone to handle your finances?